Auto Care • Performance + Membership Growth
Namas.K Cambodia
Reel-led campaigns and tiered offers turned casual car owners into long-term members—skyrocketing detailing subscriptions.
- +73%Leads
- 2.1×Membership Sign-ups
Challenge
Educate customers on the value of detailing tiers and convert one-time bookings into recurring memberships.
Approach
- How-to reels (30–45s) tackling common car care pain points
- Tiered promos (wash, wax, ceramic) framed as membership upsells
- Membership CTA integrated into DM autoreplies + Messenger booking links
- Remarketing sequences that highlighted savings from joining
Impact
- Membership base grew more than 2× in a single quarter
- Weekday slot utilization improved via subscription scheduling
- Package mix shifted upward as mid/high tiers became standard
- Growing return-customer database with consistent engagement
