De Brazil churrasco service
F&B • Performance

De Brazil Steakhouse

Creator-led reels + Khmer-localized offers turned curiosity into reservations—filling prime-time covers and larger group tables.

  • 3.4×Best ROAS (90-day window)
  • +22%Average party size
Services Growth Marketing, Influencers, Paid Social, Creatives
Timeline Q2–Q3 2025

Challenge

Build steady, bookable demand beyond holidays while educating first-timers on churrasco value and experience.

Approach

  • Table-side POV reels with foodie creators; first 3s meat-cut & sizzle hooks
  • Localized bundle offers for families, corporate groups, and celebrations
  • Telegram vs call CTA A/B—optimized to the fastest confirm rate
  • Weekend scarcity remarketing (prime hours) and last-seat countdowns

Impact

  • Prime-time weekends sold out consistently
  • Creator reels reduced CPA vs static and photo carousels
  • High share of first-time diners attributed to reels
Hotel lobby and reception area
Brand refresh - lobby signage
Luxury hotel room interior
Suite photography for campaigns
Hotel pool and beach area
Pool & beachfront visuals
Pool lifestyle content - 16:9
Suite tour reel - 9:16
Suite tour reel - 16:9