Hospitality • Brand + Growth
VELEA
Shifted from ‘special-occasion premium’ to an approachable, social hangout—lifting engagement and footfall across weeknights.
- +190%Visitor Flow
- +68%Engagement
Challenge
Overcome the ‘too premium’ perception and attract after-work groups—without discounting the brand.
Approach
- Friendly tone of voice with playful, high-contrast visuals
- Event-led cadence (DJ/live sets, watch nights, themed promos)
- Short-form highlights with clear offers and CTAs
- Always-on DM autopilot, retargeting, and map-click ads
Impact
- Weeknight traffic strengthened with higher repeat visits
- Larger table sizes and pre-booked sections from groups
- UGC volume up; creator collabs reinforced the new vibe
