F&B • Launch + Performance
Dé Gala
Pre-launch events and creator-driven campaigns positioned Dé Gala as the biggest outdoor pub in Boeung Kak—known for music, drinks, and food.
- +120%Event RSVPs
- –28%Cost per Acquisition
Challenge
Make a strong entrance into Phnom Penh’s nightlife scene, and ensure Dé Gala opened with packed crowds and a clear identity as Boeung Kak’s biggest outdoor pub.
Approach
- Pre-launch event series to build anticipation and word of mouth
- Partnered with micro-influencers and music creators for reach
- Recap reels and UGC loops highlighting crowd energy and live music
- Offer tie-ins with sponsors to fuel food + drink promos
- Mapped RSVPs directly to bar sales to optimize campaigns
Impact
- Launch nights filled to capacity and sustained weekly events
- Dé Gala quickly recognized as Boeung Kak’s go-to pub for music, drinks, and food
- Higher bar spend per guest through bundled promos
- PR and influencer content expanded reach to new nightlife segments
