Hospitality • Brand + Performance
Riva Hotel SHV
Rebranding Riva as a proudly Khmer-owned hotel created stronger local trust and lifted direct bookings across peak season.
- +164%Direct Bookings
- –42%Cost per Lead
Challenge
Compete with international chains while reducing heavy reliance on OTA platforms — and position Riva as an authentic, Khmer-owned destination.
Approach
- Rebranded Riva's story and visuals around Khmer ownership and hospitality values
- Seasonal package funnels in Khmer and English to capture both local and regional travelers
- Lifestyle-led creatives (UGC reels, beach carousels, 10–15s hooks) for Meta & TikTok
- BI-driven budget pacing and retargeting to highlight direct booking benefits
Impact
- Khmer-owned brand positioning resonated with both domestic and regional travelers
- Songkran campaign window delivered record direct bookings
- OTA share reduced as more guests booked via Messenger and Telegram
