KBT Central

Challenge

Bring leaders onto the same page and create one simple, practical plan for brand, sales, and marketing to grow together.

Approach

• Interviewed leadership to clarify goals and customer profiles
• Mapped the sales pipeline and cleaned up contact database
• Designed a content plan that moved prospects from interest to purchase
• Created a paid media plan with clear budget rules and test ideas
• Set up dashboards so results and progress could be tracked in real time

Impact

• Leadership aligned on one clear growth plan
• Decisions made faster with weekly progress check-ins
• Easy-to-read dashboards showing sales, leads, and marketing results
• Advertising tests planned with clear success criteria