Branding • Launch Campaign
TŌKIO
Built a bold identity and pre-launch buzz that positioned TŌKIO as the go-to Gen Z mini-club for drinks, dance, and social moments.
- 1 full systemLogo • Guidelines • Templates
- BuzzingPre-launch awareness
Challenge
Create a premium but playful identity that resonates with Gen Z, and launch with enough hype to fill the club from day one.
Approach
- Designed a modern logo suite and flexible type system
- Developed a clear brand guideline for staff, partners, and content creators
- Produced launch visuals, social templates, and motion graphics
- Ran a brand awareness campaign with teasers, reels, and ‘buzz moments’ before opening
Impact
- Strong brand recognition before doors opened
- Club positioned as a Gen Z hotspot for nightlife and social culture
- Consistent visuals sped up content creation and influencer collabs
