Retail • Performance
Soben Laor Mattress Shop
Cleaned up catalog + tested offers that raised average order value and reduced lead costs for premium mattress lines.
- +26%Average Order Value
- –18%Cost per Lead
Challenge
Differentiate premium SKUs from entry-level options while keeping promotions simple for retail staff to execute.
Approach
- Catalog feed cleanup with SKU bundling and price hygiene
- Holiday offer ladders mapped to buying cycles
- Store-visit campaigns with Messenger CTA tracking
- Educational content pillars: sleep quality, back health, product care
Impact
- Attachment rate grew with add-ons like pillows & protectors
- Discount reliance reduced; promos framed as value-add
- More qualified, intent-driven Messenger inquiries
